Who Hires You?

I was asked this question at a family barbecue earlier this Summer.  I answered the question quite easily and then took time to think that through while working on some client files this week.

It is a great question.

It goes back to knowing your market, your niche, your strengths and what sets you apart from the rest.

Take time, right now - 5 minutes - and answer that question....out loud!  Not on paper where you can fudge and fiddle - say the words.

Here it is....who hires you?