The sweet spot is described in many ways.
The sweet spot is where every single one of us, no matter who we are or what we do, play and work at our best.
The sweet spot is the combination of work and play - it feels good to do it - you can do this all day long everyday and still feel refreshed and energized.
Here the Sweet Spot helps us differentiate from our competitors. In the currently trending personal branding space, this is what sets us apart from everyone else.
And in this last image, it truly is where the heart is - your passion, your focus and your ability to give to others from this space makes you who you are and provides you with your purpose.